I work across strategy, research, and creative problem-solving, with a particular interest in understanding how people, systems, and business contexts connect.
I work across strategy, research, and creative problem-solving, with a particular interest in understanding how people, systems, and business contexts connect.
My background in design strategy and service design has trained me to break down ambiguous problems, identify patterns across qualitative and quantitative information, and turn research into clear directions. Through academic projects and hands-on work with early-stage businesses, I’ve worked across research, analysis, operations, content, and decision-making.
I’m especially interested in roles where I can learn quickly, work closely with data and business teams, and use structured thinking to understand not just what is happening, but why.
I’m a design strategy and service design student interested in understanding people, systems, and contexts. My work focuses on research-led design, systems thinking, and experience strategy : translating complexity into clear insights and meaningful design directions.
I enjoy working across research, analysis, and concept development, and I’m particularly drawn to projects that sit at the intersection of culture, behaviour, and impact.
Brand Strategy
Positioning · Brand Thinking · Visual Language
Creative Direction
Concept Development · Art Direction · Campaign Thinking
Content & Visual Storytelling
Content Direction · Narrative · Visual Communication
Design Strategy
Research · Insight Synthesis · Strategic Framing
Experience Design
Journey Mapping · Service Design · Systems Thinking
01. Understand
Research, observation, conversations and context.
02. Find the Insight
Identify patterns, tensions and opportunities.
03. Define the Direction
Translate insights into a clear strategic or creative direction.
04. Build
Develop concepts, identities, experiences and visual systems.
05. Refine
Test, edit and strengthen the work until the idea feels intentional.
Let's be proud together.
Supplementary work exploring form, material, and visual storytelling. Been exploring 3D a little.
Taken Photos.